
Johnny Xiong
Rapid Tooling Expert
Contents
At HordRT, we continually strive to enhance our manufacturing capabilities and offer innovative solutions to meet the evolving needs of our customers. As part of our commitment to providing high-quality and cutting-edge services, we are excited to announce the addition of state-of-the-art flocking equipment to our production line. This new technology will allow us to offer an even wider range of services, especially for industries requiring premium surface finishes and textures.
What is Flocking?
Flocking Processing (Velveting) is a surface treatment technique used to firmly attach fine fibers—typically flock or nylon fibers—to the surface of a substrate, creating a velvet-like effect. This process gives the product surface a soft, delicate texture and a unique appearance.

Main Steps of Flocking Processing:
- Substrate Preparation:The surface of the substrate is first treated to ensure sufficient adhesion, typically by applying a special adhesive or bonding agent.
- Fiber Spraying:Flocking fibers are vertically attached to the surface through electrostatic spraying or brushing methods. Electrostatic flocking uses static electricity to make the fibers "stand up" and adhere firmly to the adhesive-coated surface.
- Curing:The adhesive is then cured by heating or other methods, ensuring that the fibers are securely bonded to the substrate.
- Finishing:After the flocking process is completed, the surface may require finishing to remove excess fibers and ensure a smooth, even appearance.
Introducing Our New Flocking Equipment
Our newly installed flocking machine is designed to deliver exceptional precision and efficiency in fiber application. This fully automated technology enables consistent quality across high-volume orders, making it ideal for both small and large batch production. The equipment reduces production time, improving overall efficiency, while offering highly customizable textures and finishes that were previously unavailable in-house.
By adding this new capability, HordRT is now equipped to offer a broader range of textures and surface treatments to our customers, adding value to their products and meeting diverse market needs.
Benefits of Flocking
- Aesthetic Appeal: Flocking adds a luxurious and soft touch to products, creating a premium look and feel. It can be used in high-end consumer goods such as jewelry boxes, electronic devices, and more.
- Durability: The flocked surface is highly durable, resistant to wear and tear, and can withstand harsh environmental conditions, making it suitable for both decorative and functional purposes.
- Versatility: Flocking can be applied to a wide range of materials, including metals, plastics, and textiles, making it a versatile solution for various industries.
- Eco-Friendly Option: The flocking process is more environmentally friendly compared to other surface finishing methods, such as painting, as it requires less energy and fewer chemicals.

Applications of Flocking at HordRT
With the addition of our new flocking equipment, HordRT is now equipped to serve a broader range of industries and customer needs. Some of the primary applications of our flocking services include:
- Automotive: Flocking is used in car interiors for parts such as dashboards, door panels, and console compartments. It not only provides a luxurious feel but also acts as a noise reduction solution.
- Consumer Electronics: Our flocking service can be applied to electronics for soft-touch surfaces, such as remote controls, headphone pads, and phone cases.
- Packaging: We offer flocking for high-end packaging solutions like jewelry boxes, cosmetic packaging, and gift boxes, where a premium finish is essential.
- Toys and Home Decoration: Plush toys, custom furniture pieces, and home decoration items benefit from flocking to achieve a soft, velvety touch that appeals to consumers.
Conclusion
At HordRT, we are committed to providing innovative and high-quality solutions to meet the needs of our diverse clients. The introduction of our new flocking equipment is another step forward in expanding our service offerings and enhancing the value we deliver to our customers. With this new capability, we look forward to helping our clients achieve their desired product finishes, whether it’s for aesthetic purposes or functional requirements. Contact us today to learn more about how our flocking services can elevate your products.